Welcome to

The Content Club

Grab a founding member's seat now - We start on August 24, 2026

The Content Club | Sheri Otto
Founding Member Pricing

You already have the footage. Now you get the words and the systems to help you scale it.

Turn your b-roll and your soundbites into a full inventory of content, every single month.

Join the founding round $119/month. Locked in for as long as you stay.
What You Walk Away With

What comes after b-roll and soundbites?

Written content to plug-n-play and an AI leveraged batching process so you're never out of ideas or marketing assets to help grow your business.

Insiders like yourself will be able to extract your value at any given moment while understanding what your audience is actually struggling with. You'll also learn how to stay in step with what is moving in your industry right now.

It's all inside the Content Club.

How This Builds On Content Crush Day

You started the path to creating content consistently. Here's the most important piece.

This is how AI helps you scale your content and put it all together, so creating content stops feeling like a second job.

What Content Crush Day Started

You began creating, and started building the confidence it takes to keep going.

  • B-roll footage from Content Crush Day
  • Soundbites, your own words, on camera
What The Content Club Builds

A process to scale it and put it on repeat.

  • Short-form content
  • Long-form content
  • Voiceover
  • Truth bombs

Accountability. A group that notices when you go quiet, and asks what happened.

Message clarity. Say the same clear thing, again and again, until it actually sticks.

Marketing support. Real coaching on the actual thing you're stuck on, not just content prompts.

Local community. Charlotte-area business owners building this in the same season you are.

Why people stay past month one

The content is the deliverable. The room is why people stay in it.

Here is everything else that comes with it.

🤝
Accountability that has a face
Not an app reminder. A room of people who notice when you go quiet and ask what happened.
🎤
Practice, confidence, reps
The camera gets easier the more you use it in front of people who are not judging you for trying.
🧭
Marketing coaching, not theory
Bring the actual thing you are stuck on. Leave with the next right move, not another framework to file away.
🌱
A safe space to grow your brand
Try the idea out loud before it goes public. This is where you get to be unfinished.
Join the Content Club $119/month, founding price. 3-month minimum to start.
What's included

Here is the actual rhythm.

2 in-person meetups, every quarter
Charlotte coffee shops. Small group. We create content together and work formats and personal brand in real time.
1 virtual session, every quarter
Same practice, from wherever you are, so a busy month never breaks the rhythm.
Office hours, twice a month
Zoom, open floor, bring your actual question. Some months, one of these becomes an optional in-person coffee instead.
Monthly AI prompt engineering session
Short-form, long-form, voiceover scripts, and new truth bombs, built live with the group.
What members are saying

Screenshots, straight from the group.

Testimonial from Devin Francisco about Content Crush Day
Testimonial from Samantha DeLoache about Content Crush Day
Testimonial from Rasheeda Mompreneurhq Green about Content Crush Day
Testimonial from Karen Fruits Smith about Content Crush Day
Founding Price. Won't Last.
$119 / month
This is the founding rate. Once the first group fills, new members join at a higher price.
Claim your founding spot
Content Club is a 3-month minimum commitment, billed monthly at $119. After your first 3 months, your membership continues month to month until you cancel.
Sheri Otto, Content Strategist and Founder of Growth Lane Strategies
Your host
Sheri Otto
Content Strategist · Founder, Growth Lane Strategies

I spent over a decade in corporate marketing, including time at MTV and HubSpot, building content systems that connected messages to real business growth. What I kept seeing was this: the founders who win are not the ones with the most content. They're the ones with a clear message and a repeatable way to get it out.

Content Crush Day is how I take what I learned inside those rooms and put it in the hands of business owners who are building something without a full team behind them. The Content Club is what happens next; I'm here to coach you in the moment, on your message, your positioning, and how to turn what you know into content that actually moves people, month after month.

MTV HubSpot 10+ Years in Marketing Demand Generation Growth Lane Strategies
What Community Looks Like

Real rooms. Real people. Real work getting done.

A few moments from the community you'd be joining.

Before you join

A few things worth knowing.

Do I have to have done Content Crush Day first?
No. It helps because you'll already know the process, but the club stands on its own.
What if I miss a meetup?
Life happens. Office hours twice a month give you another way to stay connected, and the virtual session each quarter covers the same ground.
Is this a course I do on my own?
No. This is a live, in-person group with real people in the room. The AI prompting piece is the only part that happens on your own time, and it's guided, not a self-study module.
Why the 3-month commitment?
Because one meetup does not build a habit. Three months is enough time to actually feel the shift in how content feels for you.

The room is still warm.

You already know what it feels like to create with people instead of alone. Come do it again, every month, at the founding price.

Join the Content Club
The Content Club is a Growth Lane Strategies membership, built for the Content Crush Day community in Charlotte, NC.
Questions? Reply to the email that brought you here, or find @sheriotto on Instagram.