Free Resource

The Founder's Playbook

Walk away knowing what your customers are actually asking for, and whether your next idea holds up before you build it.

Sneak Peek · Inside the Playbook
Prompt 01
Customer Discovery
Lifted straight from the page you're about to get.

I want you to find the gap between what I sell and what my customers actually ask for.

MY OFFER: [describe what you sell in 2-3 sentences, in the words you normally use]

It keeps going: five moves, ending with your offer rewritten in your customers' own words.
Discovery Prompt Pressure-Test Prompt 4-Question Filter
  • The positioning prompt that writes your bio out of the words other people already use about you
  • The exact discovery prompt that finds the gap between what you sell and what people actually ask for
  • A pressure-test prompt that argues against your own idea before the market does
  • Three prompts, ready to copy and run today
From someone who ran these first

"I left a corporate career in April. Seven weeks later I'd replaced the salary I walked away from, using prompts built exactly like the ones inside."

Sheri Otto · Founder, Growth Lane Strategies
Remixed from Anthropic's free founder's playbook Free, with instant access after you sign up Your email stays with me. No spam.