THE MISSING MIDDLE
22 Middle-of-the-Funnel Content Ideas to Turn Interest Into Trust
The ultimate guide to build the bridge between attention and action
If top-of-funnel gets you seen, this is the next step:
Get 22 content ideas for warming up interested leads
Build trust and reduce hesitation with what you share
Stop losing momentum with surface-level content alone
Create content that feels practical, relevant, and closer to conversion
Sheri is a powerhouse leader and B2B’s best-kept secret for go-to-market campaigns. She can turn intricate marketing strategies into revenue-producing actions that competitors can’t touch.
Jay Schwedelson
Founder of SubjectLine.com & President and CEO Outcome Media, Founder GURU Media Hub
"Sheri designed and executed targeted campaigns that achieved a remarkable 314% increase in conversions."
Tim Hillison
Fractional CMO, GTM Partners Advisor
Hi, I’m Sheri Otto
My path started in corporate, but over time I realized my real mission was helping founders and experts become more visible in a way that actually feels human, strategic, and sustainable.
I created Content Crush Day from that belief: that great content should not feel random or overwhelming, and that the right system can help
you share your expertise, build trust, and create real momentum.
This guide is one small piece of that bigger vision, helping you bridge the gap between awareness and action with middle-of-the-funnel content that actually connects